The Marketing Series: Using Google Analytics in the Real World

We all know that tracking key performance indicators (KPIs) and other metrics, especially online, can help give you a good sense of how well your products and services are resonating with customers. But sometimes, too much information can be more confusing than no information at all!

Join Kevin Pike for an in-depth explanation of how to set up, monitor and apply the insights of Google Analytics and webmaster tools in simple and impactful ways. Learn how to choose, track and read KPIs and understand if your marketing strategy is making an impact online.