A festive first-of-its-kind collaboration between Hallmark and Tom’s Town Distilling Co. is bringing a whole new meaning to the spirit of the holidays.
Just in time for Christmas, the iconic Kansas City brands have teamed up to deliver a limited-edition collection featuring three releases — a sampler gift pack with 200 ml bottles of double oaked bourbon, botanical gin, and double grain vodka, a full-size bottle of the bourbon, and a full-size bottle of the vodka.
Steve Revare, co-founder of Tom’s Town; photo by Nikki Overfelt Chifalu, Startland News
“We couldn’t be more excited to toast the season together,” said Steve Revare, co-founder of Tom’s Town in Kansas City’s Crossroads Arts District.
“This partnership brings together Hallmark’s crafted storytelling and one-of-a-kind artistry with Tom’s Town’s high-quality, finely crafted spirits,” added Angie Snow, senior director of brand licensing for Hallmark.
The limited-edition collection marks the debut of Hallmark — known for its connection to the holidays through its cards and entertainment business verticals — in the world of spirits.
“Hallmark has always been about creating and celebrating meaningful moments,” Snow shared. “Expanding into spirits was another way to help people celebrate life’s milestones with the same warmth and connection our brand is known for.”
The spirits can be found at the Hallmark Christmas Experience in Crown Center, the Tom’s Town distillery (1701 Main St.), area liquor stores, and online for shipping to 42 states.
“Our thought is that it’s perfect for gifting,” Revare noted. “They all feature design elements from Hallmark’s seasonal theme, and that’s carried across some of their products and the Hallmark Christmas Experience, as well.”
“They won’t last long,” Snow added.
Hallmark Edition Double Oaked Bourbon
Tom’s Town describes the Hallmark Edition Double Oaked Bourbon as warm and spicy with notes of maple, butterscotch, and honey after a second aging with French and American oak staves. The botanical gin is distilled with fourteen botanicals using both vapor and maceration methods, resulting in a bright, floral, citrus, and baking-spice experience. And the double grain vodka is crafted from 90 percent wheat and 10 percent Missouri rye from a family farm, offering a pure, smooth texture and creamy finish.
“The holidays are about connection and celebration,” Snow said. “These spirits are designed to bring people together whether it’s toasting at a festive gathering like the Hallmark Christmas Experience or gifting a beautifully packaged bottle to show you care.”
In addition to the products, she added, Tom’s Town is the official local distillery partner for the Hallmark Christmas Experience where guests can get festive cocktails featuring Tom’s Town spirits.
Revare said it’s humbling that Hallmark wanted to partner with his business.
“It really meant a lot to us,” he explained. “We’ve always respected Hallmark and how their brand has been woven into Kansas City — as well as across the nation. And with their relationship to Christmas, we thought, ‘Well, great, let’s do a holiday collaboration.’”
Hallmark and Tom’s Town are both proud Kansas City companies with a focus on quality and creativity, Snow noted.
“This collaboration celebrates those shared ideals to create something special for the holidays,” she added.
