Kansas City is excited by the new flavor combinations popping up as two entrepreneurs give customers a taste of collaboration, said Isaac Collins, teasing a line of alcoholic frozen yogurt that’s already hitting cups in the metro.
Through a partnership with KC-based Brain Freeze Mobile Daiquiri, Collins’ Yogurtini locations have begun a series of happy hour events to showcase the new offering — allowing people throughout the metro an opportunity to sample, whether they’re in the Northland, Plaza area or South Johnson County.
“Each time we’ve done this, I’ve had a lot of people text me saying ‘I’m rooting you guys on,’” said Collins, the owner of multiple Yogurtini stores across the city. “Every time we post something on Instagram, I get a ton of messages like, ‘Oh my gosh, I want this!’ There’s a lot of excitement and curiosity.”
“They’re curious because it’s like ice cream, it’s like a daiquiri, it’s alcoholic,” added James Thomas, owner of Brain Freeze Mobile Daiquiri. “With an interesting concept like this, everyone wants to try it out — to see what it really tastes like.”
Collins is a veteran entrepreneur who has owned eight businesses in the past 11 years. In addition to Yogurtini, he currently operates a business coaching venture and a yoga business.
Recently, he’d been wanting to expand his Yogurtini business by incorporating alcohol, he said.
“One thing that was very obvious by our name ‘Yogurtini’ is people think the ‘tini’ part is mixed with some sort of alcohol, like a martini or something like that,” Collins explained. “Unfortunately we had to say no. ”
“Obviously our brand is largely for kids,” Collins continued, “but what if we could give adults their favorite flavor with that alcohol component as well?”
That’s where fellow entrepreneur Thomas came in.
Collins and Thomas met at an event earlier this year, and discovered a shared passion to create the perfect combination of alcohol and froyo.
Thomas has owned Brain Freeze Mobile Daiquiri for just over a year, and also was looking to expand his business.
“First we had to test to see how much of my product and his product could go together to create that perfect combination,” Thomas said in mid-August.
Their solution: just the right amount of Brain Freeze daiquiri — available in two flavors — atop a cup of Yogurtini frozen yogurt; allowing the brand to preserve options for children and adults alike.
Thomas and Collins plan to co-partner on pop-up events and other vendor opportunities this summer and fall. Customers can get their favorite frozen yogurtini, a daiquiri, or a mixture of the two, the duo said.
Startland News reporter Nikki Overfelt Chifalu contributed to this report.