Guilty pleasure treats — like brownies, muffins and pancakes — no longer require “guilt” as an ingredient, Greg Blome said.
“Upside Down Bakery is flipping baking on its head,” said Blome, who co-founded Upside Down Bakery with Nick Wehrle. “As in, we are making traditional high-sugar, high-carb products that taste good, and taking away the sugar and high-carb aspect while maintaining that same taste.”
The duo, who founded Omega Power Creamer keto coffee products in 2014 in St. Louis before relocating to Kansas City, is set to launch their newest keto-friendly venture at the end of January.
“It’s been about a 13-month process now,” Blome noted. “We were supposed to go to production for Upside Down Bakery in May, but when COVID hit, there was a two-month period where everything just kept getting delayed.”
Click here to read more about the duo’s beginnings and commitment to health.
Along with health and taste, Upside Down Bakery strives for convenience, Blome said — noting the products take only two tablespoons of water and 60 seconds in the microwave to become ready-to-eat.
Having worked with a professional chef, the microwavable cup’s first set of flavors include: blueberry muffin, buttermilk maple pancakes and double fudge brownie.
“We have new flavors already planned out,” Blome shared, “as well as some other exciting ideas for the future of this.”
Up next: pitching to major retailers to get their cups and creamers into stores, Blome said. Customers currently can order — or pre-order for Upside Down Bakery — their products on the company’s website or Amazon.
Click here to pre-order Upside Down Bakery.
Omega Power Creamer previously partnered with Walmart in 2019, but that arrangement ended in June 2020, Blome noted.
“[Walmart] determined that those higher-priced healthy items are just too expensive for their store,” he explained. “So we’re no longer in Walmart, but we’re working on some solutions for Omega Power Creamer to lower costs.”
Expanding the team, distances
Transplants to Kansas City before the pandemic, COVID-19 caused the duo to pursue their business ventures from remote locations.
“We have significant others in the medical field, so I’m in St. Louis and Nick [Wehrle] is in Minnesota,” Blome explained. “We definitely want to get a strong base in the Midwest, between St. Louis and KC and in the surrounding areas.”
“So that’s where we will first be targeting for retail,” he added.
To prepare for the launch of Upside Down Bakery, the founders expanded their Omega health food products team for more hands on deck, Blome said. Blome’s brother, Ryan Blome, was recruited to head of marketing — joining Wehrle’s sister, Meghan Tomlinson, who leads social media.
Since entering the food industry in 2014, Blome has seen the world of keto grow immensely, he shared, but what continues to set their products apart are their flavors.
“It’s honestly one of the best tasting keto products on the market,” Blome said of Upside Down Bakery’s treats. “The people we’ve had try them didn’t even know it was keto, so we’re excited to get more people’s reactions.
“I want to bring healthy options to people,” Blome continued. “For me and my team, we’re just happy that we created something we enjoy and that everyone else can enjoy too.”