A popular E-Sports startup plans to level up sooner than its founder ever envisioned — putting Local Legends Gaming on Main Street.
But this time, it’s wheels up, said AbdulRasheed Yahaya.
“We really want to introduce Kansas City to the big, E-Sports brand and how social [gaming] really is,” Yahaya said of his new brick-and-mortar business venture — Local Legends Gaming Center.
The site at 3933 Main St., near dozens of Westport area entertainment options, comes about a year after Yahaya and his wife, Brianna, launched Local Legends as a mobile gaming truck. The two planned a slow rollout, hoping to develop a gaming center further down the road. But when the opportunity to move beyond a successful string of one-off birthday parties and events presented itself more quickly, the Yahayas were ready to pounce.
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“We want to provide an opportunity for [serious gamers] to truly shine,” he said of the training aspect Local Legends will offer gamers. “We’re going to find individuals who are passionate and enable them to be as great as they possibly can be.”
Set to open Dec. 8, Local Legends will serve as a training site for E-Sports enthusiasts, eager to hit the next level in the world of competitive gaming, Yahaya explained.
Offering players a place where they feel truly welcome, he said, the location could help defeat common stereotypes through social gaming.
“We provide opportunities for two or more individuals to sit on a couch together and get to know each other, make friends off of a liked, beloved experience,” Yahaya said, echoing a philosophy that helped make the ongoing mobile gaming truck a success.
Creating a space for gamers to share their interests is the first step in a greater community cause — providing a gathering place that feels like a home away from home for young people in the metro, he said.
The entrepreneur plans to partner with such local brands as MADE Urban Apparel and HeartShaped Clothing — both companies that are likely to hold retail space inside the gaming center, Yahaya said — to host events that promote fun for young people, outside of clubs and bars.
Local Legends Gaming Center will also serve as an event space, Yayhaya said, enabling the startup founder to maximize the full potential of his 5,000-square-foot center.