Kansas City-based DivvyHQ is ready to hit the gas after its latest investment round that will more than double its team.
The marketing tech firm recently closed on a $1.8 million Series A round to boost its staff headcount and marketing outreach. Investors in the round include Dallas-based venture capital firm DAN Fund, Dundee Venture Capital, Kansas City-based Stackify CEO Matt Watson, Kansas City-based Spotlight Ventures and other private investors in the region.
“This is a huge deal for us,” DivvyHQ co-founder Brock Stechman said. “Many people know the Series A has challenges with it and we feel like it’s a big win. It validates our presence and it allows us to really focus on high-growth activities that will allow us to grow our business quickly.”
DivvyHQ will use the capital to grow its sales, marketing and IT team, as well as expand its office space. The company plans to add about 15 new staff members to its team, bringing its total headcount to 23 people by the end of 2015.
Founded in 2011, DivvyHQ works with major clients such as Samsung, General Mills, Lowe’s, Roche, Marketo, Aflac and TripAdvisor. A graduate of Digital Sandbox KC, the company currently has clients in more than 20 countries around the world.
The capital also will enable DivvyHQ to further develop its content marketing platform to help brands with strategy, planning and production of editorial materials to streamline workflow. DivvyHQ co-founder Brody Dorland said that the company is now working on more partnerships and integrating its technology with Microsoft.
“In full transparency it’s a little scary — there’s a lot of pressure on us now,” Dorland said of the funding raise. “We have quiet a few investors counting on us to deliver on our dream and the promise we made. And we’re going to go get it done. “