A physical storefront wasn’t originally part of the plan for paraMi, co-founder Veronica Alvidrez shared, until the women behind the brand listened to the needs of their community. “We knew... Read more
Editor’s note: Veronica Alvidrez is a member of the education team at Startland, the parent organization of Startland News. This story, detailing Alvidrez’s business, paraMi, was... Read more
