Floraloom
Being your authentic self is serious work, founders say; why women need to be in the business of saying ‘no’ more
In a world that’s so focused on AI, now’s the time for entrepreneurs to lean into the authentic quirks that make their businesses different, said Colleen Robertson, encouraging women to “be OK doing something crazy and turning people’s heads.”
Floraloom founder delivers creative passion that lasts beyond its entrepreneurial bloom
Returning to the studio after having a baby girl in January, Colleen Robertson discovered a bucket of bird of paradise leaves that had lost their color but taken on a new, curvy shape. Initially considering throwing them away, the Floraloom owner later found inspiration in their resemblance to currents — painting them blue to resemble…
Floraloom’s Colleen Monroe put her green thumb on the steering wheel, leaving LA for KC sunshine
Quarantine changed people — including Colleen Monroe, the serial entrepreneur said, looking back on the early months of the COVID-19 pandemic in Los Angeles and the day she loaded her car with a few personal belongings and as many vases as it could hold. Uprooting her once-busy life, she hoped growth opportunities might bloom in…
