Editor’s note: The opinions expressed in this commentary are the author’s alone. Think about your three biggest competitors. … Got ‘em? Now, what do you say when a potential customer asks yo... Read more
At the time it wasn’t quite so obvious, but now I realize that I was incredibly fortunate to spend the first part of my career in small-market mergers and acquisitions. Turns out it’s an are... Read more
When it comes to selling your product or service, the devil truly is in the details. Despite what bad salesmen might tell you, people don’t buy based on features or price. Decision making is... Read more
Ever watch one of those nature shows where you see a herd of gazelle that gets spooked by a lion and they all take off running together? In the ensuing chaos, the camera always follows that... Read more
[pullquote]”Subjective language is usually used in elevator pitches when businesses try to point out a perceived advantage in the market. This usually manifests itself as an ignorable... Read more
