UI/UX Product Designer

Genetica is a Venture Capital backed start up in the Cannabis space. Retail is challenging even when everything is “going right.” Add in the complexities of cannabis where retailers face onerous regulations, fickle customers, and tight margins, it’s no wonder companies are struggling. Dispensaries are constantly looking for ways to attract and retain new customers so they can increase profits. But nobody is approaching it the right way. They are piecing together different tools and strategies instead of using their data to understand their customers, their employees, and their business. Insert Genetica. Genetica provides AI software that makes all data work for retailers, their customers, their employees and their stores.

Role:

-Gather and evaluate user requirements in collaboration with product managers and engineers
-Illustrate design ideas using storyboards, process flows and sitemaps
-Design graphic user interface elements, like menus, tabs and widgets
-Build page navigation buttons and search fields
-Develop UI mockups and prototypes that clearly illustrate how sites function and look like
-Create original graphic designs (e.g. images, sketches and tables)
-Prepare and present rough drafts to internal teams and key stakeholders
-Identify and troubleshoot UX problems (e.g. responsiveness)
-Conduct layout adjustments based on user feedback
-Adhere to style standards on fonts, colors and images