Institute for Entrepreneurship and Innovation
4747 Troost Ave, Kansas City, MO 64110
USA
The How2 Develop and Apply Customer Insights workshop is based on Steve Blank’s Lean Startup principles. The active participation format prepares participants to walk out with tools and a plan they can use immediately.
Do you want to gain an in-depth understanding of the customer development process? Plus, learn How2 apply these proven principles in your business. Then this workshop is for you!
In the workshop learn How2:
• Get out of the building
• Use archetypes to visualize the customer
• Conduct customer discovery, including How2 interview, what questions to ask and where to find customers
• Analyze and interpret the customers’ answers
• Define customer needs and derive insights from the answers you receive
• Apply your customer knowledge and insights to your business
* NOTE: A small amount of pre-work will be required before the class. Following completion of interviews, participants will schedule one-on-one sessions with the facilitator for interpreting data, needs definition, and insight development.
