• Featured Story

    'We had to do it big for the hometown'

    KC startup’s tech deployed at all FIFA Fan Festivals, stadiums

    Getting the call to deploy EB Systems’ crowd-tracking technology at some of the world’s most massive events is becoming “business as usual” for the Kansas City startup, but a weeks-long opportunity tied to the FIFA World Cup takes the stakes to an unprecedented level, said Jonathan Ruiz.

    By Nikki Overfelt Chifalu | June 12, 2026

  • Featured Story

    'We had to do it big for the hometown'

    KC startup’s tech deployed at all FIFA Fan Festivals, stadiums

    Getting the call to deploy EB Systems’ crowd-tracking technology at some of the world’s most massive events is becoming “business as usual” for the Kansas City startup, but a weeks-long opportunity tied to the FIFA World Cup takes the stakes to an unprecedented level, said Jonathan Ruiz.

    By Nikki Overfelt Chifalu | June 12, 2026

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