Featured Story
'It doesn't exist in the tire industry'
Tire Pig inflates ZOHR founders’ mobile tire service concept with new AI engine, ‘effortless’ installation
Under the hood, ZOHR’s reboot as Tire Pig is using AI to make buying tires simple and intuitive, Komal Choong said. On the surface, the company is building a brand that’s fun, positive, and different from anything else in the aftermarket auto sector.
By Nikki Overfelt Chifalu | October 20, 2026
Featured Story
'It doesn't exist in the tire industry'
Tire Pig inflates ZOHR founders’ mobile tire service concept with new AI engine, ‘effortless’ installation
Under the hood, ZOHR’s reboot as Tire Pig is using AI to make buying tires simple and intuitive, Komal Choong said. On the surface, the company is building a brand that’s fun, positive, and different from anything else in the aftermarket auto sector.
By Nikki Overfelt Chifalu | October 20, 2026
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