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Rebooted algorithm for growth
How this 45-year-old brand became an unexpected TikTok star (and earned its team $1M in bonuses)
Social media turned a Smithville, Missouri-based, family-owned business into an overnight sensation; now the tight-knit team behind the viral odor eliminator is trying to preserve the scent of success.
By Nikki Overfelt Chifalu | May 19, 2026
Featured Story
Rebooted algorithm for growth
How this 45-year-old brand became an unexpected TikTok star (and earned its team $1M in bonuses)
Social media turned a Smithville, Missouri-based, family-owned business into an overnight sensation; now the tight-knit team behind the viral odor eliminator is trying to preserve the scent of success.
By Nikki Overfelt Chifalu | May 19, 2026
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