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'We had to do it big for the hometown'
KC startup’s tech deployed at all FIFA Fan Festivals, stadiums
Getting the call to deploy EB Systems’ crowd-tracking technology at some of the world’s most massive events is becoming “business as usual” for the Kansas City startup, but a weeks-long opportunity tied to the FIFA World Cup takes the stakes to an unprecedented level, said Jonathan Ruiz.
By Nikki Overfelt Chifalu | June 12, 2026
Featured Story
'We had to do it big for the hometown'
KC startup’s tech deployed at all FIFA Fan Festivals, stadiums
Getting the call to deploy EB Systems’ crowd-tracking technology at some of the world’s most massive events is becoming “business as usual” for the Kansas City startup, but a weeks-long opportunity tied to the FIFA World Cup takes the stakes to an unprecedented level, said Jonathan Ruiz.
By Nikki Overfelt Chifalu | June 12, 2026
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