Minority-Led Stories
Meet customers where they are (and they’re on TikTok): Marketing experts urge startups to invest in brand building
Like it or not, “TikTok remains king,” said Mikita Burton, encouraging startup founders to balance negative headlines about the video-sharing social media platform with its incredible potential for reaching their most-sought-after audiences. “We don’t just get to pick our customers’ favorite platforms, so you need to be where they are,” Burton, a social media strategist…
Bo Lings owners adapt to lifestyle trends with new fast casual concept in River Market
A new City Market dining option from the couple behind the Bo Lings restaurant chain is serving up fast casual Chinese dishes with authentic flavors and familiar tastes, said Richard Ng. “It’s a new concept, and we hope it takes off,” said Ng, co-owner of Bo’s Kitchen at 108 E. 5th St. in the River…
Start from the top: How these newsmakers forged companies to watch (Event Photos)
Maybe it was an open opportunity in a market that couldn’t be ignored. Perhaps a calling to do something bigger than themselves. Or, for some, just a transparent bid to find profit in a world of problems waiting to be solved. Each of Startland News’ 10 Kansas City Startups to Watch launched with a motivation…
WeCode KC, CAPA selected for free services from this Top 10 KC small business winner
A company lauded among Kansas City’s top small businesses for three consecutive years this week announced the nonprofit recipients of $100,000 in pro-bono marketing services through a first-time expansion of its annual Crux for a Cause initiative. WeCode KC and Child Abuse Prevention Association (CAPA) will each receive marketing investments of $50,000 for 2024, said…
Her fund targets investments for women of color; why this VC is fighting a lawsuit that would curb equity-focused funding
The fight for equity — especially among Black and brown entrepreneurs — isn’t easily won, said Ayana Parsons, likening the setback-laden struggle to a boxing match that seemingly never ends. “There are many rounds,” Parsons recently told a Kansas City crowd gathered at Burns & McDonnell’s campus for an event to honor diverse legacies. Parsons’…
