Editor’s note: The opinions expressed in this commentary are the author’s alone. Check out more from Grant Gooding here. With the seemingly unlimited places to spend your marketing dollars,... Read more
Editor’s note: The opinions expressed in this commentary are the author’s alone. Check out more from Grant Gooding here. It’s true. The moment you start talking about yourself is the... Read more
Editor’s note: The opinions expressed in this commentary are the author’s alone. Check out more from Grant Gooding here. Recently I worked with some startups for LaunchKC and several folks a... Read more
Editor’s note: The opinions expressed in this commentary are the author’s alone. Think about your three biggest competitors. … Got ‘em? Now, what do you say when a potential customer asks yo... Read more
Editor’s note: The opinions expressed in this commentary are the author’s alone. Check out more from Grant Gooding here. Your competitive advantage doesn’t exist anymore. Not only is this tr... Read more
At the time it wasn’t quite so obvious, but now I realize that I was incredibly fortunate to spend the first part of my career in small-market mergers and acquisitions. Turns out it’s an are... Read more
When it comes to selling your product or service, the devil truly is in the details. Despite what bad salesmen might tell you, people don’t buy based on features or price. Decision making is... Read more
Ever watch one of those nature shows where you see a herd of gazelle that gets spooked by a lion and they all take off running together? In the ensuing chaos, the camera always follows that... Read more
Your elevator pitch is the single most important communication of you or your business and why you are relevant. Last month I wrote about how you can use your elevator pitch — or 20-second s... Read more
“It’s a $100 million dollar industry, all I have to do is capture 1 percent of that market and I’ll make a million dollars.” After working with hundreds of startups, I have heard this statem... Read more
