A newly announced partnership provides DivvyHQ an expanded toolset to open the doors to a global market — translating and delivering any type of marketing-related content across any device, channel or language, said Brock Stechman.
“We’ve been working so hard over the past few years to really build this company from the ground up,” said Stechman, co-founder of Kansas City marketing tech firm DivvyHQ. “It’s been a lot of work to build a solid foundation, team, product, process and reputation with our client base. Now that we’ve done that, we feel like we can capitalize on this momentum and scale — globally.”
Partnering with London-based SDL, a leading translation and localization company, will help DivvyHQ break through the noise on behalf of its customers, which already include such brands as Lowe’s, Olive Garden, Mercedes-Benz, National Geographic, H&R Block, Aflac, Red Bull, and Pfizer, he said.
“It just made so much sense,” said Stechman, noting the benefits go both ways between DivvyHQ and SDL. “There are so many synergies where we can provide value on content planning and production workflow tools for their clients, and they can provide a ton of value for our global brands.”
SDL helps global businesses overcome content fragmentation challenges with its Marketing Solutions team boosting brands’ ability to deliver culturally relevant communications faster, improving on-brand awareness across every media type and digital touchpoint, according to a DivvyHQ press release.
Such an asset is key to developing more than just theoretical campaign planning, Stechman said, noting companies need a solid strategy, the right collaboration tools, and creative production resources that can deliver an integrated, omnichannel message.
The partnership follows news in August of DivvyHQ’s investment from Novel Growth Partners, which aims to provide underserved tech companies across the Midwest with up to $500,000 in growth capital.
That investment will help power the same global growth initiative DivvyHQ is pursuing with SDL, Stechman said.
And it’s a warmly welcomed collaboration for SDL too.
“Without a product like DivvyHQ, it’s actually incredibly difficult to create, manage and deliver integrated content for brands, product and services in just one language, let alone dozens of languages where marketing messages need to be adapted for different audiences and cultures,” said Simon Moore, vice president of SDL Marketing Solutions. “Our partnership with DivvyHQ solves this problem – giving brands a central way to organize, plan and execute international marketing campaigns with ease.”