The future is now, said Blake Miller, and it’s streaming.
Kansas City IoT tech firm Homebase’s founder and CEO recently launched a podcast — “The Future of Living” — aimed at uncovering what tomorrow holds for startups, small businesses, and curious citizens alike, he explained.
“You’ve got smart cities, you’ve got smart buildings — the way we’re living is changing,” Miller said of the podcast that explores the ways technology, entrepreneurship, and an ever-expanding gig economy impact daily living. “How are we going to be living in cities, and how is that going to be changing?”
The first four episodes of “The Future of Living” were released on Aug. 16. Miller plans to unveil a new episode every Thursday as the podcast finds its audience, he said.
Click here to stream the inaugural episodes of “The Future of Living.”
As podcasting continues to hold popularity as an accessible marketing resource for companies — with several having already launched in Kansas City — differentiation is crucial to survival, Miller explained.
“We take a very global approach to it,” he said, noting “The Future of Living” expands on popular topics, relevant to Kansas City — at the same time, doused with mass market appeal to cultivate a wider audience.
Putting together a project like “The Future of Living” has been a fun change of pace for Miller, he said. The Homebase founder is well known for his entrepreneurial and marketing endeavors throughout Kansas City — as well as his hands-on involvement with the Smart City initiative, an endeavor that inspired podcast.
“Doing the Smart City project here in town really kind of led to the ideation of working directly with the city to do that from a very kind of municipal approach,” Miller said, describing the sense of excitement he’s observed in people, who are eagerly adopting new technology and looking toward the future. “This really became very much about education in a very rapidly growing niche.”
Miller hopes “The Future of Living” podcast can equip entrepreneurs and business leaders with a well-rounded look at best practices for building B2B and B2C companies, he said.
The entrepreneur is hopeful that his knowledge and experience will work together to enhance the skills of those who are following a similar career trajectory or who have an interest in forecasting the future, Miller said.
A leader in the IoT industry, Miller is among those vying for a presentation slot at the 2019 SXSW festival. Click here for more details on his pitch to SWSW.