Sickweather is stepping into the wearables market. A new partnership with industry leader Fitbit is expected to see the Kansas City-based startup’s illness forecasting technology integrated into Fitbit’s new products.
“Smartwatches provide a powerful platform to deliver important health tools that help our users manage conditions more conveniently than ever before,” said James Park, co-founder and CEO of Fitbit.
Sickweather is one of eight partner technologies announced this week by Fitbit.
“It’s great validation from Fitbit as a leader in digital health and among a cohort of trusted brands like Walgreens and Humana,” said Sickweather founder Graham Dodge. “It does impact our trajectory too, given some of the ideas they have workshopped with us on how best to engage their users, which could have profound impacts across our other products and partnerships.”
Created by a team of epidemiologists, Sickweather monetizes its platform by selling data licenses to public health organizations and a variety of enterprises. It also offers clients a dashboard that provides detailed analytics, data export tools and interactive forecasts.
When the Sickweather integration launches — as early as this summer, according to Fitbit — users will engage with a new clock face display, said Dave Switzer, Sickweather director of client and media relations.
“The addition of Sickweather app to the Fitbit lineup allows the users to get a SickScore for their current location along with top trending illnesses in that area with just a glance at their wrist,” he said. “That’s a big part of Sickweather’s mission — helping people make informed decisions about their health by providing hyperlocal health information.”
“Together, we aim to inspire positive behavior change that can ultimately improve health outcomes and reduce costs,” Park said.
In February, Sickweather closed a SeedInvest crowdfunding campaign with more than $1 million committed by more than 930 investors. Sickweather backers already included Kansas City-based Firebrand Ventures, Brad Feld, 500 Startups, Techstars Ventures and Sprint.
— John Fein (@johnfein) May 9, 2018