Editor’s note: The opinions expressed in this commentary are the author’s alone. Think about your three biggest competitors. … Got ‘em? Now, what do you say when a potential customer asks yo... Read more
When it comes to selling your product or service, the devil truly is in the details. Despite what bad salesmen might tell you, people don’t buy based on features or price. Decision making is... Read more
Your elevator pitch is the single most important communication of you or your business and why you are relevant. Last month I wrote about how you can use your elevator pitch — or 20-second s... Read more