Music festival, travel and news site FestPop is moving its San Diego headquarters to the City of Fountains with big job creation plans.
FestPop plans to create 50 jobs in Kansas City for its platform that helps users plan trips to music festivals and discover music news, said founder and CEO Scotty Moore.
“We’re like Kayak meets Rolling Stone meets Amazon for music festival fans,” Moore said of FestPop. “Before Expedia, Travelocity, Orbitz, you actually had to go through the airline sites to book your flight, you had to go to the rental car site to book your car and same with the hotel. Then, all of a sudden, those sites [Expedia, Travelocity, Orbitz] provided so much more value. … So, in essence, FestPop is tapping into the $4 trillion travel market, and we’re specifically focused on the 200,000,000 music festival fans that go to at least one to two music festivals a year around the world.”
FestPop has more than 22 million registered users who tap its platform to learn about more than 10,000 music festivals around the world, Moore said. Rather than focus on facilitating low-margin ticket sales, FestPop helps users with the discovery of new festivals, book travel to reach them and learn through news about the events, he added.
The firm works with tourism boards across the world to help curate travel guides that highlight local attractions and amenities for its users, Moore said.
FestPop is now working on a tool that will analyze users’ interests and recommend festivals that align with their tastes, Moore said. The tool can open people up to new experiences they may not be aware of, he said.
“We’re integrating the APIs from Spotify and Facebook data so we can recommend the best stuff based on your age, your demographics and preferences. You have a lot of people interested in that,” Moore said.
Moore, who has family in St. Louis, is moving the firm to access Kansas City’s culture of innovation and talent pool, he said. FestPop is opening a downtown office at 110 W. 9th St. this summer, Moore said.
“Kansas City is a creative, innovative city that’s untapped,” Moore said. “It’s an innovative city that’s a bit off the grid for a lot of people.”
FestPop, which has a combined full time and part time staff headcount of 50, is looking to hire staff writers and full stack developers in Kansas City. Check out the company here.