Quickly expanding around the nation, the event staffing tech firm PopBookings recently raised a significant round that will push the technology into international markets.
Led by CEO Erika Klotz and COO Scott Hanson, the Kansas City-based tech firm recently raised more than $1 million in an oversubscribed round that includes the Missouri Technology Corporation, iSelect and other undisclosed investors. The firm created software that streamlines talent coordination for promotional models, brand ambassadors, street teams, bartenders and other event staffs.
Hanson said the firm has continued to surge since offering a new product in 2016.
“We’ve seen a lot of growth since we launched our product last year,” he said. “This round allows us to keep up with that growth and further development for our growing client base.”
Through its web- and mobile-based app, PopBookings helps event staffing firms, their clients and contractors communicate on a single platform. The software allows PopBookings clients to send job invites, booking confirmations, payments and messages.
The platform also allows temporary workers to create a profile and find opportunities with various agencies. For example, if Red Bull wanted to find talent to hand out its beverages at a NASCAR event, Pop Bookings connects agencies with the talent to fill the need.
The company recently expanded its service into Europe and is adding new industries to its client base, including construction. The latest round will support new expansion efforts and allow for additional hiring in the next 12 months.
Hanson said that he’s thrilled to grow the PopBookings team and to expand internationally.
“We have put a lot of work into expanding our product offering into international markets,” he said. “We have fantastic traction right now, and have definitely found product market fit. Over the next 12 months, we are using this raise to add fuel to the fire.”
Founded in 2014, PopBookings now has nine staffers and has raised nearly $2 million in capital. In 2016, PopBookings raised $250,000 from local angel investors and few months later, it snagged $50,000 via the LaunchKC grant competition.