Startland News is continuing its segment to highlight area entrepreneurs’ efforts to accelerate their businesses. This is an opportunity for entrepreneurs — like Fireboard founder Ted Conrad — to share their stories to gain a little help from their supporters. Back FireBoard’s Kickstarter here.
Who are you?
Ted Conrad, founder of FireBoard
The FireBoard
What does FireBoard do?
We specialize in designing and selling connected devices to solve simple problems. Our first product is our cloud-connected, smart thermometer called the FireBoard. The FireBoard is a product designed for professionals to use commercially, or for consumers to use for cooking.
How much do you hope to raise?
We are targeting a campaign goal of $30,000. Based on the interest we have seen in the FireBoard, we are optimistic that we may be able to exceed our goal.
What do you plan to use the funds for?
With any hardware build, its ideal to place orders for larger quantities. With a strong campaign on Kickstarter, it will allow us to negotiate better pricing and start manufacturing the device at a reasonable price point.
How are you differentiating your campaign?
An important feature of our product and this campaign is the level of quality and accuracy of our solution. It’s designed and built for professional use, and its accuracy surpasses most consumer grade products. It’s also built in Kansas City!
Is there anything quirky you’re trying with your campaign?
If you cook food, you can probably become a better cook with our device. It’s fun to have a device that anyone can use, and especially when it comes to food, everyone wants to find new ways to improve their cooking.
What’s some advice you have to others launching a campaign?
Preparation: We’ve learned by reading about stories of other successful campaigns and the common element is the time spent in advance on preparing for the launch. With the video and other collateral required, there is at least a month of full-time work, if not two months.
Learn more about FireBoard with the video below.
If you or your startup is running a crowdfunding campaign, let us know by contacting news@startlandnews.com
